UK Competition Watchdog Fines Wayfair, Appliances Direct & Gold’s Gym £6 Million Over Misleading Sales Tactics
A countdown timer on Wayfair’s website told shoppers that a deal was about to disappear. The furniture retailer advertised products through “Daily Deals” and 24-hour “Flash Deals,” sometimes accompanied by the warning “Here Today, Gone Tomorrow.” Customers who wanted the advertised price were given reason to believe they had little time to decide.

