The Influence of Viral Misinformation on Brand Reputation
In the digital age, brand reputation is more vulnerable than ever. Viral misinformation—false or misleading information rapidly spread via social media, news outlets, or messaging platforms—poses a significant threat to companies of all sizes and industries. Even unintentional misrepresentations can erode consumer trust, trigger regulatory scrutiny, and lead to long-term financial and reputational damage. Brands that fail to monitor, anticipate, and respond to misinformation risk amplified negative impacts. This report examines the mechanisms of viral misinformation, its impact on brand perception, and strategies to protect corporate reputation in 2025 and beyond.