Australian Court Finds Coles Supermarkets Misled Shoppers With ‘Down Down’ Discounts
The Australian Federal Court case against Coles Supermarkets Australia was, on paper, about supermarket shelf pricing. In practice, it became something larger and more uncomfortable for corporate compliance teams. Because once a company trains consumers to trust a label, a slogan, or a pricing program, the legal question is no longer just what the numbers technically say. It becomes whether the overall impression being created can survive scrutiny.
