Italy Fines Deghi €2 Million Over Misleading Countdown Discounts
A clock counting down to the end of a sale carries an implicit promise—buy now or the opportunity disappears. The Italian Competition Authority says Deghi made that promise over and over again without ever intending to keep it. The regulator has fined the Italian home furnishings and e-commerce retailer €2.0 million ($2.3 million) after concluding that the company systematically misled consumers by presenting discounts as fleeting when they were anything but.
