Norman Marks

In this article, Norman Marks inspects the concept of "risk appetite," challenging its validity and questioning its role in decision-making. Drawing from personal experiences and real-world examples, Marks argues that the traditional approach to defining and managing risk is overly simplistic and fails to capture the complexity of real-world risk. He critiques the common practice of quantifying risk as a single number and suggests that a more dynamic, objective-driven approach is needed. Rather than focusing on a static "risk appetite," Marks proposes that organizations should consider the likelihood of achieving their objectives, using risk as a factor in the decision-making process.

In this article by Norman Marks, he explores the critical intersection of Return on Investment (ROI) and risk management. The evolving landscape of risk management requires organizations to make informed decisions about how they treat and mitigate risk, ensuring that each investment aligns with strategic goals. In this piece, we’ll dive deeper into the concept of ROI as it relates to risk management and explore why every risk treatment should be evaluated not just for its effectiveness but also for the return on that investment.