Greystar Hit With $24 Million Deal To End Deceptive Rent Pricing
America’s largest apartment manager is being forced to clean up how it markets rent to prospective tenants. Greystar has agreed to pay $24 million and end what regulators call a pattern of hiding unavoidable monthly fees behind deceptively low rent ads. The resolution follows a joint lawsuit from the Federal Trade Commission and the State of Colorado, which accused the real estate giant of luring renters in with prices that didn’t reflect what they would actually pay to live in its properties.
