Swedish DPA Imposes Penalties for Data Transfers to Meta
The Swedish Data Protection Authority (IMY) has recently imposed penalties on Apoteket AB and Apohem AB, totaling SEK 37 million (€3.2 million) and SEK 8 million (€698,000), respectively. These fines come after an investigation revealed that both companies used Meta's Pixel tool inappropriately, resulting in the unauthorized transfer of privacy-sensitive personal data to Meta’s advertising platforms.