Protecting Privacy in the Age of Generative AI

Generative AI has the potential to pose risks to data privacy if not used responsibly. However, organisations must abide by data protection laws when using generative AI to process personal data from publicly accessible sources. The data protection regulator will be monitoring organisations to ensure they are following the law and considering the privacy implications of using generative AI. Companies should take seriously their responsibility to respect people's privacy when using this technology, as failure to do so can quickly damage their relationship with customers.